US A2P 10DLC requires brand and campaign registration with The Campaign Registry (TCR). We pass these through at cost — they appear as separate line items on your invoice. Toll-Free SMS is the faster path at launch (1–3 day verification); 10DLC unlocks 10–100× higher throughput once registered.
Brand registration (one-time)$4
Brand vetting (optional, speeds approval)$40
Campaign vetting (one-time)$15
Campaign registration (recurring)$10/mo
AT&T per-campaign monthly$10/mo
T-Mobile per-campaign monthly$5–9/mo
Per-segment carrier pass-through+$0.0025–$0.005/segment
Verizon rolls per-message fees into the segment price; AT&T and T-Mobile bill per-campaign monthly. Numbers above reflect 2026 published rates and may shift — we mirror TCR's rate card without markup.